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The 2010/11 Source Book of Multicultural Experts

The 2010/11 Source Book of Multicultural Experts

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Additional Information
Price $19.95
Meta Description No
Publisher Multicultural Marketing Resource
Date of Report Jul 20, 2010
Quick Overview
The Source Book is an invaluable tool for both marketing executives and journalists.

The Source Book provides contact information for companies that are either owned by minorities or women or have expertise in reaching them, supplying journalists with diverse sources and businesses with resources and partners to target multicultural consumers. For journalists, this guide offers a wealth of resources for Hispanic Heritage Month (September 15 - October 15), Black History Month (February), Women's History Month (March), Asian Pacific American Heritage Month (May), Gay and Lesbian Pride Month (June) and National Disability Employment
Awareness Month (October) as well as for year-round coverage of a diverse America.

Marketers will find resources to reach ethnic consumers, leads to new clients and contacts for possible business alliances. Human resource and purchasing executives will find vendors and suppliers that are womenor minority-owned.

What's inside: Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical) and niche market area of expertise including African American, Hispanic, Asian American, American Muslim, Multicultural, People With Disabilities, Gay/Lesbian (GLBT), General Market, European Market, Latin American Market, Middle Eastern, Native American, Russian/Polish, South Asian American, Senior/50+, U.S. Emerging African Market, Youth and Teen, Women in Business, Filipino and Canadian.
Table of Contents
About The Source Book of Multicultural Experts and Multicultural
Marketing Resources, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Market and Special Sections
The African-American Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
• “Keeping it Real: The Black Consumer Marketing Edge”
by Lafayette Jones, SMSi-Urban Call Marketing, Inc.
and Sandra Miller Jones, Segmented Marketing Services, Inc. . . . . . . . . . . . . 6
• African American Market Experts and Business Leaders . . . . . . . . . . . . . . . . . 8
The Asian American Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
• “Asian American Consumers: An Ideal Market for Diverse Categories”
by Saul Gitlin, Kang & Lee Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
• Asian American Market Experts and Business Leaders . . . . . . . . . . . . . . . . . .13
The Hispanic Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
• “The Hispanic Market: Know the Market. Love the Market!”
by Eduardo Torres & Octavio Orozco, Vertice Communication Corp.
(VRTCCOM) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
• Hispanic Market Experts and Business Leaders . . . . . . . . . . . . . . . . . . . . . . 18
The Multicultural Market. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
• “The Census is Coming! And You’d Better be Ready!”
by Michael Halberstam, Interviewing Service of America . . . . . . . . . . . . . . .22
• Multicultural Market Experts and Business Leaders . . . . . . . . . . . . . . . . . . . .24
The Gay and Lesbian Consumer Market . . . . . . . . . . . . . . . . . . . . . . . . .25
• “Achieving Impressive R.O.I. with the Gay Consumer Market”
by Howard Buford, Prime Access, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .27
The Disability Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
• “Disability as Diversity…Connecting the Puzzle Pieces Together”
by Tari Hartman Squire, EIN SOF Communications, Inc... . . . . . . . . . . . . . 31
Other Market Experts and Business Leaders . . . . . . . . . . . . . . . . . . . . . . . 33
Diversity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35
• “Diversity & Inclusion: What’s the Difference?”
by L.H. Whelchel, Young & Rubicam Brands . . . . . . . . . . . . . . . . . . . . . .37
Direct Marketing: Multicultural Name Identification . . . . . . . . . . . . . . . 39
• “Direct Marketing: Multicultural Name Identification”
by Candace Kennedy, Ethnic Technologies, LLC . . . . . . . . . . . . . . . . . . . .41
Culturally Competent Translations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
• “Translation is More than Words: Cultural Context is a Necessary Component
when Marketing to Multicultural Clients”
by Elisabete Miranda, Translation Plus, Inc. . . . . . . . . . . . . . . . . . . . . . . .45
Listing by Industry Expertise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Alphabetical Listing by Company (with Contact Information & Profiles) . .51




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