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Telefonica Latin America


Telefonica Latin America

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Additional Information
Price $895.00
Meta Description No
Publisher Business Insight
Date of Report Jul 9, 2010
Quick Overview
Telefonica Latin America is Telefonica Group’s growth engine, both in terms of subscribers and revenues. With high mobile penetration in the region, Telefonica LA has shifted focus onto mobile data services, while its converged offerings on the fixed side continue to perform well. Fending off competition in slowly growing markets will be the key challenge for Telefonica going forward.

Table of Contents
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy analysis
Strategy objectives
Mobile service
Strengthening the market position
Mobile data to complement growth
Fixed-line services
Marketing and branding
Operational analysis
Future outlook
Organizational information
Structure
Financial summary
Group analysis
Segment analysis
Research methodology




List of Tables
Table 1: Telefonica Latin America competitive analysis
Table 2: Telefonica LA operational analysis
Table 3: Telefonica Latin America structure
Table 4: Telefonica: regional revenue splits
Table 5: Telefonica LA: financial highlights
Table 6: Segmental revenue and EBITDA breakdown





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