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Royal Caribbean Cruises Ltd. (RCL) - Financial and Strategic SWOT Analysis Review


Royal Caribbean Cruises Ltd. (RCL) - Financial and Strategic SWOT Analysis Review

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Additional Information
Price $125.00
Meta Description No
Publisher GlobalData
Date of Report Apr 15, 2011
Quick Overview
Royal Caribbean Cruises Ltd. (RCL) - Financial and Strategic SWOT Analysis Review

Summary

Royal Caribbean Cruises Ltd. (Royal Caribbean) is a company engaged in providing cruise vacation. The company operates 22 ships with 62,000 berths across 420 destinations worldwide. Royal Caribbean has five cruise brands, namely, Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises, and CDF Croisieres de France. It offers various on board services including swimming pools, sun decks, lawn decks, spa facilities, beauty salons, bungee jumping trampolines, gaming facilities, lounges, bars, a wide variety of dining options and venues, Las Vegas-style entertainment, conference centers, internet cafes and shore excursions. Royal Caribbean has 50% investment in a joint venture operating the brand TUI Cruises, specifically tailored for the German market. The company is headquartered at Miami in Florida, the US.

Royal Caribbean Cruises Ltd. Key Recent Developments…

Jan 06, 2011: United Solar Installs UNI-SOLAR Brand Photovoltaics On Royal Caribbean's Allure Of The Seas Cruise Ship

This comprehensive SWOT profile of Royal Caribbean Cruises Ltd. provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.
Table of Contents

Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 4
Section 1 - About the Company 5
Royal Caribbean Cruises Ltd. - Key Facts 5
Royal Caribbean Cruises Ltd. - Key Employees 6
Royal Caribbean Cruises Ltd. - Key Employee Biographies 7
Royal Caribbean Cruises Ltd. - Major Products and Services 8
Royal Caribbean Cruises Ltd. - History 9
Royal Caribbean Cruises Ltd. - Company Statement 11
Royal Caribbean Cruises Ltd. - Locations And Subsidiaries 14
Head Office 14
Other Locations & Subsidiaries 14
Section 2 – Company Analysis 16
Royal Caribbean Cruises Ltd. - Business Description 16
Royal Caribbean Cruises Ltd. - SWOT Analysis 17
SWOT Analysis - Overview 17
Royal Caribbean Cruises Ltd. - Strengths 17
Strength - Improved Profitability 17
Strength - Strong Brand Awareness 17
Strength - Leading Market Position 17
Royal Caribbean Cruises Ltd. - Weaknesses 18
Weakness - Limited Liquidity 18
Weakness - Involvement in Legal Actions 18
Royal Caribbean Cruises Ltd. - Opportunities 18
Opportunity - New Initiatives 18
Opportunity - Strategic Partnerships 18
Opportunity - Growing Cruise Market 19
Opportunity - Aging Baby Boomers 19
Royal Caribbean Cruises Ltd. - Threats 19
Threat - Competitive Environment 19
Threat - Stringent Regulation 19
Threat - Construction Delays 19
Threat - Rising Oil Prices 20
Royal Caribbean Cruises Ltd. - Key Competitors 21
Section 3 – Company Financial Ratios 22
Financial Ratios - Capital Market Ratios 22
Financial Ratios - Annual Ratios 22
Performance Chart 24
Financial Performance 24
Financial Ratios - Interim Ratios 25
Financial Ratios - Ratio Charts 26
Section 4 – Company’s Recent Developments 27
Jan 06, 2011: United Solar Installs UNI-SOLAR Brand Photovoltaics On Royal Caribbean's Allure Of The Seas Cruise Ship 27
Section 5 – Appendix 28
Methodology 28
Ratio Definitions 28
About GlobalData 32
Contact Us 32
Disclaimer 32




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