Mobile TV Applications, Services & Opportunities, 2010-2015
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|Date of Report
||May 7, 2010
This in-depth report provides the most detailed analysis of the opportunity for mobile TV services to date. Within two large forecasting suites, the report assesses the likely value and usage levels of both streamed and broadcast services, split by eight key regions for streamed and by an additional 43 countries for broadcast services.
An extensive examination of the various technological, social and economic factors that have impacted upon the mobile TV market over the past 18 months is provided as well as how disruptions in the mobile content value chain – notably the growing prevalence of the app store model - – have impacted upon mobile TV.
This report analyses and forecasts the potential impact of streamed TV services on the cellular networks, while assessing the extent to which WiFi networks will act as an additional outlet for mobile TV traffic. This fully updated fifth edition also includes a separate set of forecasts which discuss the likely additional revenue opportunity for dedicated broadcast networks from in-vehicle entertainment systems.