Table of Contents
Mobile Commerce & Payments Market
1.1 Market Outline 21
1.1.1 Synopsis 21
1.1.2 Market Segmentation 22
Figure 1.1: Mobile Commerce Market Segmentation 22
1.2 Market Drivers and Constraints 22
Figure 1.2: Mobile Payments: Summary of Market Drivers & Constraints 23
1.2.1 Drivers 23
i. Convenience & User Demand 23
ii. Increase in ARPU 23
iii. Larger Retail Transactions 24
iv. Cash Replacement 24
v. Developing World 24
vi. Lower Churn 24
vii. Smartphone Growth 25
viii. SMS 25
ix. eCommerce 25
1.2.2 Constraints 25
i. User Experience 25
ii. Business Model & Payouts 26
iii. Smartphone Proliferation 26
iv. Regulatory Hurdles 26
v. Transaction Costs 27
vi. Disclosure 27
1.1 Market Outline 21
1.1.1 Synopsis 21
1.1.2 Market Segmentation 22
Figure 1.1: Mobile Commerce Market Segmentation 22
1.2 Market Drivers and Constraints 22
Figure 1.2: Mobile Payments: Summary of Market Drivers & Constraints 23
1.2.1 Drivers 23
i. Convenience & User Demand 23
ii. Increase in ARPU 23
iii. Larger Retail Transactions 24
iv. Cash Replacement 24
v. Developing World 24
vi. Lower Churn 24
vii. Smartphone Growth 25
viii. SMS 25
ix. eCommerce 25
1.2.2 Constraints 25
i. User Experience 25
ii. Business Model & Payouts 26
iii. Smartphone Proliferation 26
iv. Regulatory Hurdles 26
v. Transaction Costs 27
vi. Disclosure 27
...








Loading...