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Media in the United States


Media in the United States

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Additional Information
Price $250.00
Meta Description No
Publisher Datamonitor
Date of Report Feb 3, 2010
Quick Overview
Datamonitor's Media in the United States industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media Industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
Table of Contents
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 8
1.3 Market Analysis 9
CHAPTER 2 Market Value 10
CHAPTER 3 Market Segmentation I 11
CHAPTER 4 Market Segmentation II 12
CHAPTER 5 Five Forces Analysis 13
5.1 Summary 13
5.2 Buyer Power 14
5.3 Supplier Power 15
5.4 New Entrants 16
5.5 Substitutes 17
5.6 Rivalry 18
CHAPTER 6 Leading Companies 19
6.1 Time Warner Inc 19
6.2 Insert Viacom Inc. 26
6.3 Comcast Corporation 30
CHAPTER 7 Market Forecasts 34
7.1 Market Value Forecast 34
CHAPTER 8 Macroeconomic Indicators 35
CHAPTER 9 Appendix 36
9.1 Methodology 36
9.2 Industry Associations 37
9.3 Related Datamonitor Research 37

LIST OF TABLES
Table 1: United States Media Industry Value: $ billion, 2005-2009 10
Table 2: United States Media Industry Segmentation I: % Share, by Value, 2009 11
Table 3: United States Media Industry Segmentation II: % Share, by Value, 2009 12
Table 4: Key Facts: Time Warner Inc 19
Table 5: Key Financials: Time Warner Inc 25
Table 6: Key Facts: Insert Viacom Inc. 26
Table 7: Key Financials: Insert Viacom Inc. 29
Table 8: Key Facts: Comcast Corporation 30
Table 9: Key Financials: Comcast Corporation 33
Table 10: United States Media Industry Value Forecast: $ billion, 2009-2014 34
Table 11: United States Size of Population (million) , 2005-2009 35
Table 12: United States GDP (Current Prices, $ billion), 2005-2009 35
Table 13: United States Inflation, 2005-2009 35





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