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Media in South Korea


Media in South Korea

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Additional Information
Price $250.00
Meta Description No
Publisher Datamonitor
Date of Report Feb 3, 2010
Quick Overview
Datamonitor's Media in South Korea industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services.

The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports.

The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.
Table of Contents
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 Chosun Ilbo 18
6.2 KBS (Korean Broadcasting System) 19
6.3 MBC (Munhwa Broadcasting Corporation) 21
CHAPTER 7 Market Forecasts 23
7.1 Market Value Forecast 23
CHAPTER 8 Macroeconomic Indicators 24
CHAPTER 9 Appendix 26
9.1 Methodology 26
9.2 Industry Associations 27
9.3 Related Datamonitor Research 27

LIST OF TABLES
Table 1: South Korea Media Industry Value: $ billion, 2005-2009 9
Table 2: South Korea Media Industry Segmentation I: % Share, by Value, 2009 10
Table 3: South Korea Media Industry Segmentation II: % Share, by Value, 2009 11
Table 4: Key Facts: Chosun Ilbo 18
Table 5: Key Facts: KBS (Korean Broadcasting System) 19
Table 6: Key Facts: MBC (Munhwa Broadcasting Corporation) 21
Table 7: South Korea Media Industry Value Forecast: $ billion, 2009-2014 23
Table 8: South Korea Size of Population (million) , 2005-2009 24
Table 9: South Korea GDP (Current Prices, $ billion), 2005-2009 24
Table 10: South Korea Inflation, 2005-2009 24
Table 11: South Korea Exchange Rate, 2005-2009 25





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