Table of Contents
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 SBS Broadcasting SA 18
6.2 Axel Springer AG 20
6.3 Ringier AG 22
CHAPTER 7 Market Forecasts 23
7.1 Market Value Forecast 23
CHAPTER 8 Macroeconomic Indicators 24
CHAPTER 9 Appendix 26
9.1 Methodology 26
9.2 Industry Associations 27
9.3 Related Datamonitor Research 27
LIST OF TABLES
Table 1: Hungary Media Industry Value: $ million, 2005-2009 9
Table 2: Hungary Media Industry Segmentation I: % Share, by Value, 2009 10
Table 3: Hungary Media Industry Segmentation II: % Share, by Value, 2009 11
Table 4: Key Facts: SBS Broadcasting SA 18
Table 5: Key Facts: Axel Springer AG 20
Table 6: Key Financials: Axel Springer AG 21
Table 7: Key Facts: Ringier AG 22
Table 8: Hungary Media Industry Value Forecast: $ million, 2009-2014 23
Table 9: Hungary Size of Population (million) , 2005-2009 24
Table 10: Hungary GDP (Current Prices, $ billion), 2005-2009 24
Table 11: Hungary Inflation, 2005-2009 24
Table 12: Hungary Exchange Rate, 2005-2009 25
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 SBS Broadcasting SA 18
6.2 Axel Springer AG 20
6.3 Ringier AG 22
CHAPTER 7 Market Forecasts 23
7.1 Market Value Forecast 23
CHAPTER 8 Macroeconomic Indicators 24
CHAPTER 9 Appendix 26
9.1 Methodology 26
9.2 Industry Associations 27
9.3 Related Datamonitor Research 27
LIST OF TABLES
Table 1: Hungary Media Industry Value: $ million, 2005-2009 9
Table 2: Hungary Media Industry Segmentation I: % Share, by Value, 2009 10
Table 3: Hungary Media Industry Segmentation II: % Share, by Value, 2009 11
Table 4: Key Facts: SBS Broadcasting SA 18
Table 5: Key Facts: Axel Springer AG 20
Table 6: Key Financials: Axel Springer AG 21
Table 7: Key Facts: Ringier AG 22
Table 8: Hungary Media Industry Value Forecast: $ million, 2009-2014 23
Table 9: Hungary Size of Population (million) , 2005-2009 24
Table 10: Hungary GDP (Current Prices, $ billion), 2005-2009 24
Table 11: Hungary Inflation, 2005-2009 24
Table 12: Hungary Exchange Rate, 2005-2009 25
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