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Iran Consumer Electronics Report Q1 2011


Iran Consumer Electronics Report Q1 2011

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Additional Information
Price $530.00
Meta Description No
Publisher Business Monitor International
Date of Report Aug 1, 2011
Quick Overview
Iran’s consumer electronics devicesmarket, defined as the addressablemarket for computing devices, mobilehandsets and video, audio and gamingproducts, is forecast to be worth aroundUS$7,8bn in 2011. This is expected toincrease to US$9.5bn by 2015, drivenby growing popularity of LCD TV sets,notebook computers and other keyproduct groups, as well as ongoingexpansion of the retail sector.
Iran’s steadily increasing populationwill support private consumptiongrowth, while spending on consumer electronics will also be driven by new technologies and expandinginternet and mobile telecoms penetration. However, despite some government attempts to combat it,opportunities in the Iran market for both domestic and foreign vendors remain restricted by the huge sizeof the “grey” market, particularly for mobile handsets..
Computers
Computer hardware accounted foraround 46% of Iranian consumerelectronics spending in 2009. BMIprojects Iranian domestic marketcomputer sales (including notebooksand accessories) of US$3.6bn in 2011,up from US$3.5bn in 2009. Computerhardware compound annual growth rate(CAGR) for the 2011-2015 period isforecast at about 4%, with notebooksand netbooks accounting for about 50%of sales.
AV Devices
AV devices accounted for around 28%of Iranian consumer electronicsspending in 2009. Iran’s domestic AVdevice market is projected at US$2.5bnin 2011. The market is expected togrow at a CAGR of 4% during 2011-2015 to a value of US$3.0bn in 2014.
Mobile Handsets
Mobile handset sales accounted foraround 26% of Iranian consumerelectronics spending in 2009. Iranianmarket handset sales are expected togrow to US$2.3bn in 2015, as mobile subscriber penetration reaches 131%. However, the futuredevelopment of the 3G handset market looks uncertain following the withdrawal of Etisalat’s license toprovide mobile services in Iran. At present, there is no word from Iran’s authorities as to when thecountry’s other wireless operators might receive 3G licences.
Table of Contents
Executive Summary ........................................................................................................................................ 5
Computers ..................................................................................................................................................................................................... 5
AV Devices .................................................................................................................................................................................................... 6
Mobile Handsets ........................................................................................................................................................................................... 6
SWOT Analysis ................................................................................................................................................ 7
Iran Consumer Electronics Market SWOT............................................................................................................................................................ 7
Iran Political SWOT ..................................................................................................................................................................................... 8
Iran Economic SWOT ................................................................................................................................................................................... 9
Iran Business Environment SWOT ...................................................................................................................................................................... 10
Market Overview ............................................................................................................................................ 14
Computers ................................................................................................................................................................................................... 14
Table: Computers: Demand ................................................................................................................................................................................ 14
AV ............................................................................................................................................................................................................... 16
Table: AV: Demand .................................................................................................................................................................................... 16
Mobile Handsets ......................................................................................................................................................................................... 18
Table: Mobile Handsets: Demand ...................................................................................................................................................................... 18
Consumer Electronics Industry .................................................................................................................... 22
Table: Iran Distributors For Leading Brands ..................................................................................................................................................... 30
Industry Forecast Scenario ........................................................................................................................... 31
Consumer Electronics Market ............................................................................................................................................................................ 31
Table: Consumer Electronics Overview .............................................................................................................................................................. 32
Industry Developments................................................................................................................................. 34
Macroeconomic Forecast .............................................................................................................................. 36
Iran – Economic Activity .................................................................................................................................................................................... 38
Competitive Landscape ................................................................................................................................ 39
Computer .................................................................................................................................................................................................... 39
Handsets ..................................................................................................................................................................................................... 40
Table: Nokia Mobile Devices Volume ................................................................................................................................................................. 40
AV ............................................................................................................................................................................................................... 42
Company Profiles .......................................................................................................................................... 45
Maadiran Group ......................................................................................................................................................................................... 45
Iran Electronic Industries (IEI) .......................................................................................................................................................................... 46
BMI Methodology .......................................................................................................................................... 48
How We Generate Our Industry Forecasts ......................................................................................................................................................... 48
Electronics Industry .................................................................................................................................................................................... 49
Sources ....................................................................................................................................................................................................... 49




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