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IPTV Pricing

IPTV Pricing

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Additional Information
Price $1,600.00
Meta Description IPTV Pricing
Publisher Tariff Consultancy Limited
Date of Report Jan 4, 2011
Quick Overview
IPTV Pricing
Table of Contents
TABLE OF CONTENTS

Executive Summary 2
1 Introduction 8
1.1 Scope Of The Report 9
2 Methodology 10
3 Service Components 13
4 Broadband Network Architecture 14
5 IPTV Market Growth 16
6 Pricing Structure 21
7 Basic Subscription Plans 23
7.1 ONE-OFF FEE 23
7.2 MONTHLY SUBSCRIPTION FEE 24
7.3 CONTENT 26
8 BUNDLING 30
9 ADDITIONAL SUBSCRIPTION PACKAGES 31
9.1 NUMBER OF ADDITIONAL PACKAGES 31
9.2 NUMBER OF CHANNELS PER ADDITIONAL PACKAGE 32
9.3 MONTHLY SUBSCRIPTION FEE OF ADDITIONAL PACKAGES 33
10 INDIVIDUAL CHANNELS 35
11 ADDITIONAL SERVICES 36
12 PROMOTIONAL OFFERS 37


TABLE OF FIGURES

FIGURE 1. BROADBAND NETWORK ARCHITECTURES USED FOR THE DELIVERY OF IPTV SERVICES. 14
FIGURE 2: CHART OF SELECTED IPTV SUBSCRIBERS RANKED BY SIZE AS OF THE END OF SEPT ’10 19
Figure 3: A pie chart of selected IPTV country market shares as of the end of Sept ’10 20

FIGURE 4. AVAILABILITY OF ADDITIONAL SUBSCRIPTION PLANS AS PART OF THE PRICING MODEL. 23
FIGURE 5. VOD AS PART OF THE PRICING MODEL. 23
FIGURE 6. FREQUENCY DISTRIBUTION OF THE ONE-OFF FEE VALUES. 24
FIGURE 7. FREQUENCY DISTRIBUTION OF THE MONTHLY SUBSCRIPTION FEE VALUES. 26
FIGURE 8. FREQUENCY DISTRIBUTION OF THE NUMBER OF CHANNELS. 27
FIGURE 9. FREQUENCY DISTRIBUTION OF THE NUMBER OF ADDITIONAL PACKAGES PER OPERATOR. 32
FIGURE 10. FREQUENCY DISTRIBUTION OF THE NUMBER OF CHANNELS PER ADDITIONAL PACKAGE. 34
FIGURE 11. FREQUENCY DISTRIBUTION OF THE MONTHLY SUBSCRIPTION FEE VALUES. 34
FIGURE 12. FREQUENCY DISTRIBUTION OF THE NUMBER OF INDEPENDENT CHANNELS PER IPTV SERVICE PROVIDER. 36



TABLE OF TABLES

TABLE 1. OPERATOR COVERAGE BY REGION. 10
TABLE 2. LIST OF IPTV SERVICE PROVIDERS. 11
TABLE 3. TYPICAL SERVICE COMPONENTS OF A CONVERGED PACKAGE. 13
TABLE 4: SELECTED IPTV OPERATOR GROWTH RATES – SEPTEMBER 2009 TO SEPTEMBER 2010

TABLE 6. GEOGRAPHIC DISTRIBUTION OF IPTV SERVICE PROVIDERS IN TERMS OF BROADBAND NETWORK ARCHITECTURE. 15
TABLE 7. KEY COMPONENTS OF IPTV OFFERINGS’ PRICING MODEL. 21
TABLE 8. FREQUENCY DISTRIBUTION OF THE ONE-OFF FEE VALUES. 24
TABLE 9. FREQUENCY DISTRIBUTION OF THE MONTHLY SUBSCRIPTION FEE VALUES. 25
TABLE 10. FREQUENCY DISTRIBUTION OF THE NUMBER OF CHANNELS. 27
TABLE 11. FREQUENCY DISTRIBUTION OF THE NUMBER OF ADDITIONAL PACKAGES PER OPERATOR. 32
TABLE 12. FREQUENCY DISTRIBUTION OF THE MONTHLY SUBSCRIPTION FEE VALUES. 34
TABLE 13. EXAMPLES OF PROMOTIONAL OFFERS. 38

APPENDIX
ATABLE : EXCHANGE RATES USED IN THIS REPORT (CONVERSION INTO 1 EURO). 39




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