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IPTV In Latin America: Opportunities & Forecasts, 2010-2015

IPTV In Latin America: Opportunities & Forecasts, 2010-2015

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Meta Description Growth Of IPTV In Latin America Developments And Forecasts
High-speed broadband connections are becoming increasingly
Publisher Business Monitor International
Date of Report Oct 6, 2011
Quick Overview
Growth Of IPTV In Latin America Developments And Forecasts
High-speed broadband connections are becoming increasingly ubiquitous around the world. This impressive growth momentum is largely fuelled by technological advancements, strong competition between telecoms operators and aggressive marketing campaigns. With a growing broadband subscriber base on operators’ books, companies are looking to offer additional products and services that can capitalise on opportunities presented by broadband capabilities.
The lucrative pay-TV market was traditionally separated from telecoms services, but, in recent years, there has been a heightened convergence between the two industries due to proliferating broadband connectivity. Telecoms operators are eager to venture into the pay-TV industry via Internet Protocol Television (IPTV) services as a means to boost revenues by increasing number of services delivered on companies’ existing network infrastructure.
Although the line between the broadcasting and telecoms industries is blurring, regulations have not kept up and this has significantly impacted the growth of IPTV services in Latin America. Consequently, more conventional forms of pay-TV services such as cable and satellite continue to dominate the region.
However, IPTV has a competitive advantage in terms of added interactivity due to the technology’s use of a two-way communication channel, which could help stimulate consumer demand and apply pressure on stakeholders to push through reforms. IPTV subscribers enjoy rich features such as customised programme schedules and video- and movie-on-demand services, which are normally limited on cable and satellite pay- TV services.
Looking at the Latin America region, BMI notes that positive developments have been made due to governments and companies’ ongoing efforts to advance changes to existing IPTV regulations, albeit at a gradual pace that sometimes borders on the verge of stagnation. For example, Brazil’s Bill PLC 116 (previously known as Bill PL 29) has been in the making for more than three years. However, at the time of writing, the set of regulations, which would allow Brazilian telecoms operators to offer IPTV services and enable greater participation in the country’s pay-TV industry from foreign cable companies, has yet to be approved. Companies in other countries in the region are also facing similar challenges and are struggling to take advantage of Latin America’s growing broadband subscriber base.
We estimate that there were less than 400,000 IPTV subscribers in the Latin America region at the end of 2010, but we expect this to increase due to operators’ eagerness to capitalise on the increasing internet connectivity and the lucrative pay-TV market. However, we do note that there are mixed risks to our forecast scenario as the nascent industry is heavily dependent on how quickly regulations are amended to allow companies to expand products and services. Nevertheless, we identified that there are significant growth potential in Latin America as our forecasts for the number of IPTV subscribers represent only a small percentage of the region’s total population.
While IPTV tries to play catch-up with cable and satellite pay-TV services, BMI is also aware of the presence of alternative services that could threaten IPTV’s growth potential. Specifically, Over The Top (OTT) services, which enable subscribers to access media content via a wide variety of internet-connected devices such as personal computers and smartphones, are rapidly gaining traction, forming another key risks to our IPTV growth forecasts.
Table of Contents
Executive Summary ................................................................................................. 9
Growth Of IPTV In Latin America............................................................................................ 9
Developments And Forecasts.................................................................................................................................. 9
What Is IPTV?......................................................................................................... 10
IPTV...................................................................................................................................... 10
A Brief Overview..................................................................................................................................................... 10
Features Of IPTV................................................................................................................................................... 10
CHART: Latin America Broadband Growth ........................................................................................................................ 10
Forecast (‘000) 2005-2015
Benefits Of Offering IPTV Services........................................................................................................................ 10
Threats To IPTV But It Continues To Grow..............................................................................................................11
IPTV In Latin America..............................................................................................................................................11
Case Study: Colombia............................................................................................................ 12
Constant Disruptions To IPTV Signal...................................................................................................................... 12
CHART: Latin America Broadband Growth And Forecast (‘000)................................................................................12
2005-2015
ETB Facing Strong Competition ............................................................................................................................. 12
Case Study: Chile................................................................................................................... 13
IPTV Waiting In the Wings...................................................................................................................................... 13
CHART: Chile Broadband Subscriptions By Connection Speed (‘000)...................................................................... 13
2009-2010
Telefónica Needs To Play Catch-Up........................................................................................................................ 14
CHART: Telsur IPTV Subscriber Base....................................................................................................................................14
2009-2010
CHART: Chile Pay-TV Provider Market Share (%)............................................................................................................... 14
2009-2010
Case Study: Mexico................................................................................................................ 15
Telmex’s Ongoing Tussle With The Government.................................................................................................... 15
CHART: Can IPTV Replicate Satell ite’s Success?...............................................................................................................15
Mexico Pay-TV Subscriptions By Technology (‘000), 2007-2010
TABLE: IPTV Developments In Latin America........................................................................................................................ 16
INDICATORS: Telefónica Chile, GTD, Televisão Abril (TVA ), CAN TV, GVT, NetUno, Telmex Hogar,
Institut o Costarricense de Electricidad, ETB, GVT, Telefónica
Case Study: Brazil................................................................................................................. 16
More Regulatory Barriers....................................................................................................................................... 16
Growth Outlook .................................................................................................................... 17
Pay-TV In Latin America......................................................................................................................................... 17
Mexico.................................................................................................................................................................... 18
Brazil...................................................................................................................................................................... 18
IPTV’s Growth Potential Limited For Now............................................................................................................... 18
TABLE: Brazil Pay-TV Subscription By Technology (‘000)...............................................................................................18
INDICATORS: TVC , DTH, MM DS, TVA
CHART: Latin America IPTV Growth Forecast (‘000)......................................................................................................... 19
2009-2015
TABLE: Latin America IPTV Growth Forecast Breakdown (‘000), 2009-2015.......................................................... 19
INDICATORS: Total, Mexico, Colombia, Chile, Ot hers
Market Data Analysis............................................................................................. 20
Argentina............................................................................................................................. 20
Internet And Broadband......................................................................................................................................... 20
CHART: Argentina Corporate Internet Subscriptions (‘000)...................................................................................... 20
2008-2010
TABLE: Residential Internet Subscribers (000)................................................................................................................20
INDICATORS: Dial-up, Broadband, Total
Cablevisión Woes................................................................................................................................................... 21
CHART: Argentina Residential Broadband Market........................................................................................................ 21
Subscriptions By Technology (‘000)
TABLE: Argentine Broadband Market, Q210...................................................................................................................... 21
operator: TASA , Telecom Argentina, Cablevisión, Ot her*, Total
Regional Broadband Take-Up ............................................................................................................................... 22
TABLE: Argentina Residential Internet Access By Region........................................................................................... 22
INDICATORS: Bu enos Aires, AMBA , Santa Fe, Córdoba, Patagonia 1, NOA 2, Litoral 3, Mendoza,
Centro 4, NEA 5, Total
Technologies ......................................................................................................................................................... 23
TABLE: Wireline Developments...............................................................................................................................................23
DATE: Feb-11, Oct-09, Sep-09, Aug -09, Jul-09, Jun-09, Jun-09, May-09, Apr-09, Apr-09,
Mar-09, Feb-09, Jan-09, Jan-09
Brazil .................................................................................................................................. 24
Internet And Broadband......................................................................................................................................... 24
TABLE: Brazilian Broadband Market, Q310 ......................................................................................................................25
INDICATORS: Oi/Brasil Telecom, Net Serviços, Telefônica, Ot her*, Total
PNBL: Telebrás ‘Revived’....................................................................................................................................... 25
Broadband Technologies........................................................................................................................................ 25
TABLE: No. Of Broadband Connections By Technology (‘000), 2004-2009 ............................................................ 25
INDICATORS: ADSL , Cable, Ot her (Radio), Total
ARPU..................................................................................................................................................................... 26
TABLE: Selected Wireline Developments ........................................................................................................................26
DATE: Jan-11, May-10, Apr-10, Mar-10, Feb-10, Jan-10, Nov-09, Oct-09, Aug -09, Jul-09
Alternative Technologies BPL ................................................................................................................................ 27
Chile..................................................................................................................................... 27
Internet And Broadband......................................................................................................................................... 27
Telsur Acquisition ................................................................................................................................................... 28
CHART: Chile Broadband Subscriptions By Connection Speed (‘000)...................................................................... 28
Broadband Technologies ....................................................................................................................................... 29
TABLE: Chilean Broadband Market, September 2010..................................................................................................... 29
INDICATORS: Telefónica Chile, VTR GlobalCom, CN T (Telsur), Entel, Ot her (e), Total
TABLE: Dedicated Internet Connections By Technology (‘000)................................................................................... 29
INDICATORS: ADSL , Cable, WiMAX , Ot her Wireline, Wireless, Ot her, Total
WiMAX ................................................................................................................................................................... 30
Fibre-Optic ............................................................................................................................................................. 30
Rural Broadband ................................................................................................................................................... 30
TABLE: Wireline Developments...............................................................................................................................................30
DATE: Apr-10, Jan-10, Dec-09, Sep-09, Apr-09, Mar-09, Feb-09, Jan-09
Colombia.............................................................................................................................. 31
Internet And Broadband......................................................................................................................................... 31
CHART: Colombia Internet Subscribers By Municipality.............................................................................................. 31
Q409 (%)
CHART: Colombia Internet Market By Subscriber Type................................................................................................ 32
Q110, ‘000 Subscribers
Internet technologies.............................................................................................................................................. 32
TABLE: Colombia Internet Market By Connection Type 2007-2009 (‘000)................................................................ 32
INDICATORS: Dial-up, na, Cable Modem, WiMAX and Wireless, Ot her
Broadband Speeds ................................................................................................................................................ 32
TABLE: Wireline Developments...............................................................................................................................................33
DATE: Mar-10, Feb-10, Nov-09, Aug -09, Jul-09, Jun-09, Mar-09, Feb-09, Mar-09
Mexico.................................................................................................................................. 33
Internet And Broadband ........................................................................................................................................ 33
TABLE: Mexico Internet Users By Access Type, 2001-2009 (‘000)................................................................................ 34
INDICATORS: Access at home, Access out side home, o/w own comput er, o/w do not own
computer, Total
TABLE: Mexico Internet Subscription Market, 2004-2008 (‘000)................................................................................. 34
INDICATORS: Dial-up, xDSL , Cable, Ot her, Total
CHART: Telmex Internet Subscribers (‘000).......................................................................................................................35
Q207-Q210
WiMAX ................................................................................................................................................................... 36
Fibre-Optic Cable .................................................................................................................................................. 36
TABLE: Mexico Fibre-Optic Network, 2002-2009 (‘000km).............................................................................................. 37
INDICATORS: Fibre-optic cables
TABLE: Mexico’s Wireline Developments............................................................................................................................ 37
DATE: Mar-10, Feb-10, Jan-10, Jul-09, Feb-09
Peru...................................................................................................................................... 38
Internet And Broadband ........................................................................................................................................ 38
CHART: Peru’s Internet Subscribers...................................................................................................................................38
2001-2009 (‘000)
TABLE: Internet By Technology And Subscriber Type, 2009 (‘000)............................................................................ 38
INDICATORS: Dial-up, Dedicated wireline, Dedicated wireless, ADSL , Cable modem, Ot her
TABLE: Wireline Developments...............................................................................................................................................39
DATE: June 2009, May 2009, March 2009, January 2009
Venezuela............................................................................................................................. 40
Internet And Broadband ........................................................................................................................................ 40
CHART: Internet Users In Venezuela (‘000).........................................................................................................................40
2008-2010
CHART: Venezuela Internet Subscriber Breakdown...................................................................................................... 41
Internet Subscribers (‘000)
Triple Play .............................................................................................................................................................. 41
TABLE: Venezuela Internet Market 2009-2010 By Connection Type (‘000).............................................................. 41
INDICATORS: Dial-up, Broadband, — o/w CAN TV.net, Total
Mobile Broadband ................................................................................................................................................. 42
Telecentres And Cybercafés .................................................................................................................................. 42
TABLE: Venezuela Wireline Developments.........................................................................................................................42
dates: Mar-10, Dec-09, Nov-09, Jun-09, Apr-09, Mar-09
Submarine Cables ................................................................................................................................................. 43
Industry Forecast Scenario .................................................................................... 44
Argentina............................................................................................................................. 44
Forecasts................................................................................................................................................................ 44
CHART: Argentina Telecoms Sector - Internet.................................................................................................................44
2008-2015
TABLE: Argentina Telecoms Sector - Internet - Historical Data & Forecasts..................................................... 44
INDICATORS: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitants
Brazil.................................................................................................................................... 45
Forecasts ............................................................................................................................................................... 45
CHART: Brazil Industry Trends - Internet Sector...........................................................................................................45
(2008-2015)
TABLE: Brazil Telecoms Sector–Internet–Historical Data And Forecasts......................................................... 45
INDICATORS: No of Internet Users (‘000), No if Internet Users/100 Inhabitants,
No of Broadband Internet Subscribers (‘000), No of Broadband Internet Subscribers/
100 Inhabitants
Chile..................................................................................................................................... 46
Forecasts ............................................................................................................................................................... 46
CHART: Industry Trends -- Internet Sector........................................................................................................................46
2008-2015
TABLE: Chilean Telecoms Sector — Internet — Historical Data And Forecasts, 2008-2015............................ 46
INDICATORS: No of Internet Users (‘000), No of Internet Users/100 Inhabitants,
No of Broadband Internet Subscribers (‘000), No of Broadband Internet Subscribers/
100 Inhabitants
Colombia.............................................................................................................................. 46
Forecasts ............................................................................................................................................................... 46
CHART: Colombia Industry Trends: Internet Sector...................................................................................................... 46
2008-2015
TABLE: Colombia Internet–Historical Data And Forecasts........................................................................................ 47
INDICATORS: No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitants
Mexico.................................................................................................................................. 47
Forecasts................................................................................................................................................................ 47
CHART: Mexico Industry Trends -Internet Sector........................................................................................................... 47
2008-2015
TABLE: Mexico Telecoms Sector - Internet - Historical Data & Forecasts, 2008-2015...................................... 47
INDICATORS: No. of internet users (‘000), No. of internet users/100 inhabitants,
No. of broadband internet subscribers (‘000), No. of broadband internet subscribers/
100 inhabitants
Peru...................................................................................................................................... 48
Forecasts................................................................................................................................................................ 48
TABLE: Peru Telecoms Sector–Internet, 2008-2015........................................................................................................ 48
No. of Internet Users (‘000), No. of Internet Users/100 Inhabitants,
No. of Broadband Internet Subscribers (‘000), No. of Broadband Internet Subscribers/
100 Inhabitants
CHART: Peru’s Industry Trends -Internet Sector............................................................................................................ 48
2008-2015
Venezuela............................................................................................................................. 49
Forecasts................................................................................................................................................................ 49
CHART: Venezuela Industry Trends -Internet Sector.................................................................................................... 49
2008-2015
TABLE: Venezuela Telecoms Sector — Internet — Historical Data And Forecasts, 2008-2015...................... 49
No of internet users (‘000), No of internet users/100 inhabitants,
No of broadband internet subscribers (‘000), No of broadband internet subscribers/
100 inhabitants




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