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Global Media

Global Media

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Additional Information
Price $250.00
Meta Description No
Publisher Datamonitor
Date of Report Feb 3, 2010
Quick Overview
Datamonitor's Global Media industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.


* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market


* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services.

The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports.

The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands,

Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
Table of Contents
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 8
1.3 Market Analysis 9
CHAPTER 2 Market Value 10
CHAPTER 3 Market Segmentation I 11
CHAPTER 4 Market Segmentation II 12
CHAPTER 5 Five Forces Analysis 13
5.1 Summary 13
5.2 Buyer Power 15
5.3 Supplier Power 16
5.4 New Entrants 17
5.5 Substitutes 18
5.6 Rivalry 19
CHAPTER 6 Leading Companies 20
6.1 Time Warner Inc 20
6.2 Viacom Inc. 28
6.3 The Walt Disney Company 32
CHAPTER 7 Market Forecasts 36
7.1 Market Value Forecast 36
CHAPTER 8 Appendix 37
8.1 Methodology 37
8.2 Industry Associations 38
8.3 Related Datamonitor Research 38

Table 1: Global Media Industry Value: $ billion, 2005-2009 10
Table 2: Global Media Industry Segmentation I: % Share, by Value, 2009 11
Table 3: Global Media Industry Segmentation II: % Share, by Value, 2009 12
Table 4: Key Facts: Time Warner Inc 20
Table 5: Key Financials: Time Warner Inc 27
Table 6: Key Facts: Viacom Inc. 28
Table 7: Key Financials: Viacom Inc. 31
Table 8: Key Facts: The Walt Disney Company 32
Table 9: Key Financials: The Walt Disney Company 35
Table 10: Global Media Industry Value Forecast: $ billion, 2009-2014 36