Table of Contents
CHAPTER 1 Introduction 17
1.1 What is this report about? 17
1.2 Who is the target reader? 17
1.3 How to use this report 17
1.4 Definitions 18
CHAPTER 2 Global Games Consoles 19
2.1 Market Overview 19
2.2 Market Value 20
2.3 Market Volume 21
2.4 Market Segmentation 22
2.5 Market Share 23
2.6 Five Forces Analysis 24
2.7 Market Forecasts 29
CHAPTER 3 Games Consoles in Asia-Pacific 31
3.1 Market Overview 31
3.2 Market Value 32
3.3 Market Volume 33
3.4 Market Segmentation 34
3.5 Market Share 35
3.6 Five Forces Analysis 36
3.7 Market Forecasts 41
CHAPTER 4 Games Consoles in Europe 43
4.1 Market Overview 43
4.2 Market Value 44
4.3 Market Volume 45
4.4 Market Segmentation 46
4.5 Market Share 47
4.6 Five Forces Analysis 48
4.7 Market Forecasts 53
4.8 Macroeconomic Indicators 55
CHAPTER 5 Games Consoles in France 56
5.1 Market Overview 56
5.2 Market Value 57
5.3 Market Volume 58
5.4 Market Segmentation 59
5.5 Market Share 60
5.6 Five Forces Analysis 61
5.7 Market Forecasts 66
5.8 Macroeconomic Indicators 68
CHAPTER 6 Games Consoles in Germany 70
6.1 Market Overview 70
6.2 Market Value 71
6.3 Market Volume 72
6.4 Market Segmentation 73
6.5 Market Share 74
6.6 Five Forces Analysis 75
6.7 Market Forecasts 80
6.8 Macroeconomic Indicators 82
CHAPTER 7 Games Consoles in Japan 84
7.1 Market Overview 84
7.2 Market Value 85
7.3 Market Volume 86
7.4 Market Segmentation 87
7.5 Market Share 88
7.6 Five Forces Analysis 89
7.7 Market Forecasts 94
7.8 Macroeconomic Indicators 96
CHAPTER 8 Games Consoles in the United Kingdom 97
8.1 Market Overview 97
8.2 Market Value 98
8.3 Market Volume 99
8.4 Market Segmentation 100
8.5 Market Share 101
8.6 Five Forces Analysis 102
8.7 Market Forecasts 107
8.8 Macroeconomic Indicators 109
CHAPTER 9 Games Consoles in the United States 111
9.1 Market Overview 111
9.2 Market Value 112
9.3 Market Volume 113
9.4 Market Segmentation 114
9.5 Market Share 115
9.6 Five Forces Analysis 116
9.7 Market Forecasts 121
9.8 Macroeconomic Indicators 123
CHAPTER 10 Company Profiles 124
10.1 Leading Companies 124
CHAPTER 11 Appendix 133
11.1 Data Research Methodology 133
11.2 Report writing team 134


List of Tables
Table 1: Global Games Consoles Market Value: $ billion, 2002-2006 20
Table 2: Global Games Consoles Market Volume: Units million, 2002-2006 21
Table 3: Global Games Consoles Market Segmentation: % Share, by Value, 2006 22
Table 4: Global Games Consoles Market Share: % Share, by Volume, 2006 23
Table 5: Global Games Consoles Market Value Forecast: $ billion, 2006-2011 29
Table 6: Global Games Consoles Market Volume Forecast: Units million, 2006-2011 30
Table 7: Asia-Pacific Games Consoles Market Value: $ billion, 2002-2006 32
Table 8: Asia-Pacific Games Consoles Market Volume: Units million, 2002-2006 33
Table 9: Asia-Pacific Games Consoles Market Segmentation: % Share, by Value, 2006 34
Table 10: Asia-Pacific Games Consoles Market Share: % Share, by Volume, 2006 35
Table 11: Asia-Pacific Games Consoles Market Value Forecast: $ billion, 2006-2011 41
Table 12: Asia-Pacific Games Consoles Market Volume Forecast: Units million, 2006-2011 42
Table 13: Europe Games Consoles Market Value: $ billion, 2002-2006 44
Table 14: Europe Games Consoles Market Volume: Units million, 2002-2006 45
Table 15: Europe Games Consoles Market Segmentation: % Share, by Value, 2006 46
Table 16: Europe Games Consoles Market Share: % Share, by Volume, 2006 47
Table 17: Europe Games Consoles Market Value Forecast: $ billion, 2006-2011 53
Table 18: Europe Games Consoles Market Volume Forecast: Units million, 2006-2011 54
Table 19: Europe Exchange Rate, 2002 55
Table 20: France Games Consoles Market Value: $ million, 2002-2006 57
Table 21: France Games Consoles Market Volume: Units million, 2002-2006 58
Table 22: France Games Consoles Market Segmentation: % Share, by Value, 2006 59
Table 23: France Games Consoles Market Share: % Share, by Volume, 2006 60
Table 24: France Games Consoles Market Value Forecast: $ million, 2006-2011 66
Table 25: France Games Consoles Market Volume Forecast: Units million, 2006-2011 67
Table 26: France Size of Population (million) , 2002-2006 68
Table 27: France GDP (1995=100), 2002-2006 68
Table 28: France Inflation, 2002-2006 68
Table 29: France Exchange Rate, 2002 69
Table 30: Germany Games Consoles Market Value: $ million, 2002-2006 71
Table 31: Germany Games Consoles Market Volume: Units million, 2002-2006 72
Table 32: Germany Games Consoles Market Segmentation: % Share, by Value, 2006 73
Table 33: Germany Games Consoles Market Share: % Share, by Volume, 2006 74
Table 34: Germany Games Consoles Market Value Forecast: $ million, 2006-2011 80
Table 35: Germany Games Consoles Market Volume Forecast: Units million, 2006-2011 81
Table 36: Germany Size of Population (million) , 2002-2006 82
Table 37: Germany GDP (1995=100), 2002-2006 82
Table 38: Germany Inflation, 2002-2006 82
Table 39: Germany Exchange Rate, 2002 83
Table 40: Japan Games Consoles Market Value: $ billion, 2002-2006 85
Table 41: Japan Games Consoles Market Volume: Units million, 2002-2006 86
Table 42: Japan Games Consoles Market Segmentation: % Share, by Value, 2006 87
Table 43: Japan Games Consoles Market Share: % Share, by Volume, 2006 88
Table 44: Japan Games Consoles Market Value Forecast: $ billion, 2006-2011 94
Table 45: Japan Games Consoles Market Volume Forecast: Units million, 2006-2011 95
Table 46: Japan Size of Population (million) , 2002-2006 96
Table 47: Japan GDP (1995=100), 2002-2006 96
Table 48: Japan Exchange Rate, 2002 96
Table 49: United Kingdom Games Consoles Market Value: $ million, 2002-2006 98
Table 50: United Kingdom Games Consoles Market Volume: Units million, 2002-2006 99
Table 51: United Kingdom Games Consoles Market Segmentation: % Share, by Value, 2006 100
Table 52: United Kingdom Games Consoles Market Share: % Share, by Volume, 2006 101
Table 53: United Kingdom Games Consoles Market Value Forecast: $ million, 2006-2011 107
Table 54: United Kingdom Games Consoles Market Volume Forecast: Units million, 2006-2011 108
Table 55: United Kingdom Size of Population (million) , 2002-2006 109
Table 56: United Kingdom GDP (1995=100), 2002-2006 109
Table 57: United Kingdom Inflation, 2002-2006 109
Table 58: United Kingdom Exchange Rate, 2002 110
Table 59: United States Games Consoles Market Value: $ billion, 2002-2006 112
Table 60: United States Games Consoles Market Volume: Units million, 2002-2006 113
Table 61: United States Games Consoles Market Segmentation: % Share, by Value, 2006 114
Table 62: United States Games Consoles Market Share: % Share, by Volume, 2006 115
Table 63: United States Games Consoles Market Value Forecast: $ billion, 2006-2011 121
Table 64: United States Games Consoles Market Volume Forecast: Units million, 2006-2011 122
Table 65: United States Size of Population (million) , 2002-2006 123
Table 66: United States GDP (1995=100), 2002-2006 123
Table 67: United States Inflation, 2002-2006 123
Table 68: Key Facts: Nintendo Co., Ltd. 124
Table 69: Key Financials: Nintendo Co., Ltd. 126
Table 70: Key Facts: Sony Corporation 127
Table 71: Key Financials: Sony Corporation 129
Table 72: Key Facts: Microsoft Corporation 130
Table 73: Key Financials: Microsoft Corporate 132


List of Figures
Figure 1: Global Games Consoles Market Value: $ billion, 2002-2006 20
Figure 2: Global Games Consoles Market Volume: Units million, 2002-2006 21
Figure 3: Global Games Consoles Market Segmentation: % Share, by Value, 2006 22
Figure 4: Global Games Consoles Market Share: % Share, by Volume, 2006 23
Figure 5: The Impact of Buyer Power on Global Games Consoles Market, 2006 24
Figure 6: The Impact of Supplier Power on Global Games Consoles Market, 2006 25
Figure 7: The Impact of New Entrants on Global Games Consoles Market, 2006 26
Figure 8: The Impact of Substitutes on Global Games Consoles Market, 2006 27
Figure 9: The Impact of Rivalry on Global Games Consoles Market, 2006 28
Figure 10: Global Games Consoles Market Value Forecast: $ billion, 2006-2011 29
Figure 11: Global Games Consoles Market Volume Forecast: Units million, 2006-2011 30
Figure 12: Asia-Pacific Games Consoles Market Value: $ billion, 2002-2006 32
Figure 13: Asia-Pacific Games Consoles Market Volume: Units million, 2002-2006 33
Figure 14: Asia-Pacific Games Consoles Market Segmentation: % Share, by Value, 2006 34
Figure 15: Asia-Pacific Games Consoles Market Share: % Share, by Volume, 2006 35
Figure 16: The Impact of Buyer Power on Asia-Pacific Games Consoles Market, 2006 36
Figure 17: The Impact of Supplier Power on Asia-Pacific Games Consoles Market, 2006 37
Figure 18: The Impact of New Entrants on Asia-Pacific Games Consoles Market, 2006 38
Figure 19: The Impact of Substitutes on Asia-Pacific Games Consoles Market, 2006 39
Figure 20: The Impact of Rivalry on Asia-Pacific Games Consoles Market, 2006 40
Figure 21: Asia-Pacific Games Consoles Market Value Forecast: $ billion, 2006-2011 41
Figure 22: Asia-Pacific Games Consoles Market Volume Forecast: Units million, 2006-2011 42
Figure 23: Europe Games Consoles Market Value: $ billion, 2002-2006 44
Figure 24: Europe Games Consoles Market Volume: Units million, 2002-2006 45
Figure 25: Europe Games Consoles Market Segmentation: % Share, by Value, 2006 46
Figure 26: Europe Games Consoles Market Share: % Share, by Volume, 2006 47
Figure 27: The Impact of Buyer Power on Europe Games Consoles Market, 2006 48
Figure 28: The Impact of Supplier Power on Europe Games Consoles Market, 2006 49
Figure 29: The Impact of New Entrants on Europe Games Consoles Market, 2006 50
Figure 30: The Impact of Substitutes on Europe Games Consoles Market, 2006 51
Figure 31: The Impact of Rivalry on Europe Games Consoles Market, 2006 52
Figure 32: Europe Games Consoles Market Value Forecast: $ billion, 2006-2011 53
Figure 33: Europe Games Consoles Market Volume Forecast: Units million, 2006-2011 54
Figure 34: France Games Consoles Market Value: $ million, 2002-2006 57
Figure 35: France Games Consoles Market Volume: Units million, 2002-2006 58
Figure 36: France Games Consoles Market Segmentation: % Share, by Value, 2006 59
Figure 37: France Games Consoles Market Share: % Share, by Volume, 2006 60
Figure 38: The Impact of Buyer Power on France Games Consoles Market, 2006 61
Figure 39: The Impact of Supplier Power on France Games Consoles Market, 2006 62
Figure 40: The Impact of New Entrants on France Games Consoles Market, 2006 63
Figure 41: The Impact of Substitutes on France Games Consoles Market, 2006 64
Figure 42: The Impact of Rivalry on France Games Consoles Market, 2006 65
Figure 43: France Games Consoles Market Value Forecast: $ million, 2006-2011 66
Figure 44: France Games Consoles Market Volume Forecast: Units million, 2006-2011 67
Figure 45: Germany Games Consoles Market Value: $ million, 2002-2006 71
Figure 46: Germany Games Consoles Market Volume: Units million, 2002-2006 72
Figure 47: Germany Games Consoles Market Segmentation: % Share, by Value, 2006 73
Figure 48: Germany Games Consoles Market Share: % Share, by Volume, 2006 74
Figure 49: The Impact of Buyer Power on Germany Games Consoles Market, 2006 75
Figure 50: The Impact of Supplier Power on Germany Games Consoles Market, 2006 76
Figure 51: The Impact of New Entrants on Germany Games Consoles Market, 2006 77
Figure 52: The Impact of Substitutes on Germany Games Consoles Market, 2006 78
Figure 53: The Impact of Rivalry on Germany Games Consoles Market, 2006 79
Figure 54: Germany Games Consoles Market Value Forecast: $ million, 2006-2011 80
Figure 55: Germany Games Consoles Market Volume Forecast: Units million, 2006-2011 81
Figure 56: Japan Games Consoles Market Value: $ billion, 2002-2006 85
Figure 57: Japan Games Consoles Market Volume: Units million, 2002-2006 86
Figure 58: Japan Games Consoles Market Segmentation: % Share, by Value, 2006 87
Figure 59: Japan Games Consoles Market Share: % Share, by Volume, 2006 88
Figure 60: The Impact of Buyer Power on Japan Games Consoles Market, 2006 89
Figure 61: The Impact of Supplier Power on Japan Games Consoles Market, 2006 90
Figure 62: The Impact of New Entrants on Japan Games Consoles Market, 2006 91
Figure 63: The Impact of Substitutes on Japan Games Consoles Market, 2006 92
Figure 64: The Impact of Rivalry on Japan Games Consoles Market, 2006 93
Figure 65: Japan Games Consoles Market Value Forecast: $ billion, 2006-2011 94
Figure 66: Japan Games Consoles Market Volume Forecast: Units million, 2006-2011 95
Figure 67: United Kingdom Games Consoles Market Value: $ million, 2002-2006 98
Figure 68: United Kingdom Games Consoles Market Volume: Units million, 2002-2006 99
Figure 69: United Kingdom Games Consoles Market Segmentation: % Share, by Value, 2006 100
Figure 70: United Kingdom Games Consoles Market Share: % Share, by Volume, 2006 101
Figure 71: The Impact of Buyer Power on the United Kingdom Games Consoles Market, 2006 102
Figure 72: The Impact of Supplier Power on the United Kingdom Games Consoles Market, 2006 103
Figure 73: The Impact of New Entrants on the United Kingdom Games Consoles Market, 2006 104
Figure 74: The Impact of Substitutes on the United Kingdom Games Consoles Market, 2006 105
Figure 75: The Impact of Rivalry on the United Kingdom Games Consoles Market, 2006 106
Figure 76: United Kingdom Games Consoles Market Value Forecast: $ million, 2006-2011 107
Figure 77: United Kingdom Games Consoles Market Volume Forecast: Units million, 2006-2011 108
Figure 78: United States Games Consoles Market Value: $ billion, 2002-2006 112
Figure 79: United States Games Consoles Market Volume: Units million, 2002-2006 113
Figure 80: United States Games Consoles Market Segmentation: % Share, by Value, 2006 114
Figure 81: United States Games Consoles Market Share: % Share, by Volume, 2006 115
Figure 82: The Impact of Buyer Power on the United States Games Consoles Market, 2006 116
Figure 83: The Impact of Supplier Power on the United States Games Consoles Market, 2006 117
Figure 84: The Impact of New Entrants on the United States Games Consoles Market, 2006 118
Figure 85: The Impact of Substitutes on the United States Games Consoles Market, 2006 119
Figure 86: The Impact of Rivalry on the United States Games Consoles Market, 2006 120
Figure 87: United States Games Consoles Market Value Forecast: $ billion, 2006-2011 121
Figure 88: United States Games Consoles Market Volume Forecast: Units million, 2006-2011 122
Figure 89: Revenues & Profitability: Nintendo Co., Ltd. 126
Figure 90: Revenues & Profitability: Sony Corporation 129
Figure 91: Revenues & Profitability: Microsoft Corporate 132