TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Empresas Públicas de Medellín 20
Endesa SA 23
Union Fenosa 29
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Colombia electricity market value: $ million, 2006–10 10
Table 2: Colombia electricity market volume: TWh, 2006–10 11
Table 3: Colombia electricity market segmentation: % share, by value, 2010 12
Table 4: Colombia electricity market share: % share, by volume, 2010 13
Table 5: Empresas Públicas de Medellín: key facts 20
Table 6: Empresas Públicas de Medellín: key financials ($) 21
Table 7: Empresas Públicas de Medellín: key financials (COP) 21
Table 8: Empresas Públicas de Medellín: key financial ratios 21
Table 9: Endesa SA: key facts 23
Table 10: Endesa SA: key financials ($) 26
Table 11: Endesa SA: key financials (€) 26
Table 12: Endesa SA: key financial ratios 27
Table 13: Union Fenosa: key facts 29
Table 14: Union Fenosa: key financials ($) 34
Table 15: Union Fenosa: key financials (€) 34
Table 16: Union Fenosa: key financial ratios 34
Table 17: Colombia electricity market value forecast: $ million, 2010–15 36
Table 18: Colombia electricity market volume forecast: TWh, 2010–15 37
Table 19: Colombia size of population (million), 2006–10 38
Table 20: Colombia gdp (constant 2000 prices, $ billion), 2006–10 38
Table 21: Colombia gdp (current prices, $ billion), 2006–10 38
Table 22: Colombia inflation, 2006–10 39
Table 23: Colombia consumer price index (absolute), 2006–10 39
Table 24: Colombia exchange rate, 2006–10 39

LIST OF FIGURES
Figure 1: Colombia electricity market value: $ million, 2006–10 10
Figure 2: Colombia electricity market volume: TWh, 2006–10 11
Figure 3: Colombia electricity market segmentation: % share, by value, 2010 12
Figure 4: Colombia electricity market share: % share, by volume, 2010 13
Figure 5: Forces driving competition in the electricity market in Colombia, 2010 14
Figure 6: Drivers of buyer power in the electricity market in Colombia, 2010 15
Figure 7: Drivers of supplier power in the electricity market in Colombia, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the electricity market in Colombia, 2010 17
Figure 9: Factors influencing the threat of substitutes in the electricity market in Colombia, 2010 18
Figure 10: Drivers of degree of rivalry in the electricity market in Colombia, 2010 19
Figure 11: Empresas Públicas de Medellín: revenues & profitability 22
Figure 12: Empresas Públicas de Medellín: assets & liabilities 22
Figure 13: Endesa SA: revenues & profitability 27
Figure 14: Endesa SA: assets & liabilities 28
Figure 15: Union Fenosa: revenues & profitability 35
Figure 16: Union Fenosa: assets & liabilities 35
Figure 17: Colombia electricity market value forecast: $ million, 2010–15 36
Figure 18: Colombia electricity market volume forecast: TWh, 2010–15 37