Marketsensus is a member of Escomar World Research
New Product development
Marketsensus works through every step of product development to increase the success probability of new product launches.
Needs assessment and Identifying Opportunities Concept Generation and Screening Quantitative Concept Testing and Value Estimation
Customer Segmentation
Marketsensus segmentation allows clients to identify consumer groups effectively for our clients allocate marketing resources to best effect.
In-Store Experience
We continuously track and measure your customer’s actual in-store experience and shopping behavior with our proprietary technology. We examine the shopping behavior analyse motivation triggers.
Channel Identification
We determine how the target market compares and ultimately selects their products.Understand how cultural values shape purchase behavior and influence brand choice
Cultural Behavior Studies
Understand how cultural values shape purchase behavior
Ad Effectiveness
Eliminate underperforming advertisments and reduce redundant media spend for maximum brand impact.
Market Entry/Expansion
The Marketsensus strategy practice helps define and support the crucial roadmap for successful market entry.
Internet Effectiveness
Increase website sales conversion rates with our proven research methodology.
Feasibility Studies
We pinpoint the gap in the market and the market in the gap. We discover it, measure it and define it.
Syndi-cus
Our custom research team provides “syndic-cus”. Syndic-cus is our specialised practice of combining syndicated and customised research, tailored to the needs of the individual company. Leveraging the value of syndicated reports in conjunction with bespoke research answers specific business questions, making it more cost-effective than traditional commissioned research. This combination ensures tailored research and rapid response to our clients.
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