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Our manifesto is to build long term relationships with few clients. We like to take the time to gain a deep understanding of our clients business and the customer base.  We collaborate on every crucial step of the marketing process in support of the brand communication and product offering. Our bespoke research delivers a richness of information to help our clients understand specific industry market forces.

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Marketsensus is a member of Escomar World Research

New Prodcuct development

Marketsensus works through every step of product development to increase the success probability of new product launches.
Needs assessment and Identifying OpportunitiesConcept Generation and ScreeningQuantitative Concept Testing and Value Estimation

Customer Segmentation
Marketsensus segmentation allows clients to identify consumer groups effectively for our clients allocate marketing resources to best effect. 

 
In-Store Experience
We continuously track and measure your customer’s actual in-store experience and shopping behavior with our proprietary technology.  We examine the shopping behavior analyse motivation triggers. 

Channel Identification
We determine how the target market compares and ultimately selects their products.Understand how cultural values shape purchase behavior and influence brand choice 

Cultural Behavior Studies
Understand how cultural values shape purchase behavior 

Ad Effectiveness 
Eliminate underperforming advertisments and reduce redundant media spend for maximum brand impact. 

Market Entry/Expansion
The Marketsensus strategy practice helps define and support the crucial roadmap for successful market entry. 

Internet Effectiveness
Increase website sales conversion rates with our proven research methodology. 

 Feasibility Studies
We pinpoint the gap in the market and the market in the gap. We discover it, measure it and define it.

 
Syndi-cus
Our custom research team provides “syndic-cus”. Syndic-cus is our specialised practice of combining syndicated and customised research, tailored to the needs of the individual company. Leveraging the value of syndicated reports in conjunction with bespoke research answers specific business questions, making it more cost-effective than traditional commissioned research. This combination ensures tailored research and rapid response to our clients.