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Colombia Consumer Electronics Report Q1 2011


Colombia Consumer Electronics Report Q1 2011

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Additional Information
Price $530.00
Meta Description No
Publisher Business Monitor International
Date of Report Aug 1, 2011
Quick Overview
Colombia’s consumer electronics devices market, defined as the addressable market for computingdevices, mobile handsets and video, audio and gaming products, was estimated at US$4.2bn in 2011.Despite current economic headwinds, the market is expected to grow at a CAGR of 9.4% to US$ 6.0bn by2015, driven by demand for TV sets, notebook computers and digital cameras as well as rising incomesand greater credit availability..
Latest retail sales figures highlighted a positive outlook for private consumption in 2010. Home computersales rose 27.7% in February, while retailers reported strong sales of flat screen TV sets ahead of theFIFA World Cup in June. Despite the bounce-back, BMI does not see growth returning quickly to precrisislevels. Continued – if slower – growth in spending should see per capita consumer electronics spendreach US$115 by 2015.
ComputersComputer hardware accounted for around32% of Colombia’s consumer electronicsspending in 2009, with PC penetrationreaching at 12.8% as of July 2009. BMIforecasts Colombia’s domestic marketcomputer hardware sales (includingnotebooks and accessories) to aroundUS$1.4bn in 2011. Computer hardwareCAGR for the 2011-2015 period isforecast at about 9.9%, driven by sales ofnotebooks and netbooks.
AV DevicesAV devices accounted for around 50% ofColombia’s consumer electronicsspending in 2009. Colombia’s domesticAV devices market is projected atUS$1.9bn in 2011. Sales of digital TVsets and digital cameras are projected todrive AV spending growth at a projectedCAGR of 9.7% between 2011 and 2015.In 2009, the Colombian broadcastingregulatory authority CNTV set a digitalTV broadcasting coverage target of 42%of the population by the end of the year.
Mobile HandsetsMobile handset sales accounted foraround 17% of Colombia’s consumerelectronics spending in 2009. Colombia’smarket handset sales are expected togrow at a CAGR of 7.7% to US$1.1bn in2015, as mobile subscriber penetrationpasses 100%. Many first-time buyers willbe in the rural regions of the countrywhere income are lower, meaning growthis likely to be slower from now on. Saleswill be dominated by the low-tiersegment, but with stronger than expectedgrowth in 3G subscriptions, there will beincreasing demand for more sophisticatedfeature phones.
Table of Contents
Executive Summary ........................................................................................................................................ 5
SWOT Analysis ................................................................................................................................................ 7
Colombia Consumer Electronics Market SWOT ................................................................................................................................................... 7
Colombia Political SWOT ..................................................................................................................................................................................... 8
Colombia Economic SWOT .................................................................................................................................................................................. 8
Colombia Business Environment SWOT ............................................................................................................................................................... 8
Business Environment Ratings ...................................................................................................................... 9
Table: Latin America Consumer Electronics Business Environment Ratings ........................................................................................................ 9
Consumer Electronics Market ...................................................................................................................... 12
Computers ................................................................................................................................................................................................... 14
Table: PC Sales, 2007-2015 (‘000, unless otherwise stated) ............................................................................................................................... 14
AV Devices .................................................................................................................................................................................................. 17
Table: AV Sales, 2007-2015 (US$mn, unless otherwise stated) ........................................................................................................................... 17
Mobile Handsets ......................................................................................................................................................................................... 20
Table: Mobile Communications, 2007-2015 ....................................................................................................................................................... 21
Industry Forecast Scenario ........................................................................................................................... 24
Consumer Electronics Market ............................................................................................................................................................................ 24
Table: Consumer Electronics Overview, 2007-2015 (US$mn) ............................................................................................................................ 24
Macroeconomic Outlook ..................................................................................................................................................................................... 27
Table: Colombia – Economic Activity, 2007-2014 .............................................................................................................................................. 29
Competitive Landscape ................................................................................................................................ 30
Computer .................................................................................................................................................................................................... 30
Handsets ..................................................................................................................................................................................................... 32
AV ............................................................................................................................................................................................................... 34
BMI Methodology .......................................................................................................................................... 35
How We Generate Our Industry Forecasts ......................................................................................................................................................... 35
Electronics Industry .................................................................................................................................................................................... 35
Sources ....................................................................................................................................................................................................... 36




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