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Broadcasting & Cable TV in Italy

Broadcasting & Cable TV in Italy

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Additional Information

Price	$250.00
Publisher	Datamonitor Industry Profiles
Date of Report	Jan 12, 2009

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Quick Overview

Datamonitor's Broadcasting & Cable TV in Italy industry profile is an essential resource for top-level data and analysis covering the Broadcasting & Cable TV industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using constant annual average exchange rates.

For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Table of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 14
5.3 Supplier Power 16
5.4 New Entrants 17
5.5 Substitutes 18
5.6 Rivalry 19
CHAPTER 6 Leading Companies 20
6.1 Rai Radiotelevisione italiana S.p.A. 20
6.2 Mediaset SpA 21
6.3 Vivendi S.A. 24
CHAPTER 7 Market Forecasts 27
7.1 Market Value Forecast 27
CHAPTER 8 Macroeconomic Indicators 28
CHAPTER 9 Appendix 30
9.1 Methodology 30
9.2 Industry Associations 31
9.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: Italy Broadcasting & Cable TV Market Value: $ billion, 2004-2008 9
Table 2: Italy Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2008 10
Table 3: Italy Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2008 11
Table 4: Key Facts: RAI Radiotelevisione italiana S.p.A. 20
Table 5: Key Facts: Mediaset SpA 21
Table 6: Key Financials: Mediaset SpA 23
Table 7: Key Facts: Vivendi S.A. 24
Table 8: Key Financials: Vivendi S.A. 25
Table 9: Italy Broadcasting & Cable TV Market Value Forecast: $ billion, 2008-2013 27
Table 10: Italy Size of Population (million) , 2004-2008 28
Table 11: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 28
Table 12: Italy Inflation, 2004-2008 28
Table 13: Italy Exchange Rate, 2004-2008 29