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Analyzing Food Retail in Italy

Analyzing Food Retail in Italy

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Price $275.00
Meta Description The Italians are known the world over for their love for food and their perfectionist outlook towards food as well as art have
Publisher Aruvian's R'search
Date of Report Nov 6, 2011
Quick Overview
The Italians are known the world over for their love for food and their perfectionist outlook towards food as well as art have as a nation always maintained the right dietary and culinary taste preferences which have become benchmarks for taste buds worldwide. The care taken to prepare food in the manner of investment in a person’s societal appeal reflects clearly in the vast array of culinary delights which have become the mainstay of Italian food for ages.

However, with the advent of globalization and the entry of global brands into the Italian food mind space they have started accepting other varieties of global food practices into their daily usage.

The change from segregating a working meal preference for daily usage and traditional Italian feast for home functions shows the Italian preference of using global foods as a utility as well as sticking to their traditional fare.

This changeover is visible in the many types of retail food giants which have entered the Italian industry and the growing floor space volumes which are being pushed upwards in order to cash in on the maturing food needs of Italians over the next few years. The desire for increased convenience coupled with the health consciousness lends purchasing power support to the packaged or processed food retail industry in Italy. It also provides a target perspective for exploring global retail giants which have now started to appreciate the opening maturity of Italian food mind space to sufficient sustenance levels for them to invest.

Aruvian's R'search’s report Analyzing Food Retail in Italy is a complete insight into the Italian food purchase and consumption pattern which is helping international hyper marketers and retail giants to focus and understand the Italian food market better and prepare for eventual investment or wait decisions.

This report provides a market synopsis of the beak up segmentation of the food retail industry setup as prevalent in Italy and how the changing food consumption patterns of the Italians are leading the change for shift of focus from Mom & Pop kerbside stores to processed food retailing supermarket chains.

The report provides an outlook on the volumes of business handled by the Italian food retail industry and the changing societal conditions which are pushing the transition to a segregation of Food patterns for Italians. The report analyzes the key propellers of growth of the industry which are fuelled by changing consumer preferences and have galvanized the industry into long term investment decisions.

This report also applies the PEST Framework Analysis & Porter’s Five Forces Strategy Analysis to the Italian Food Retail Industry wherein the report provides important bearing on the industry’s internal mechanisms at bay and provides a crucial answer for new investors whether to go ahead or hold on investment.

Thereafter the report has also been compiled with a complete tally of the major players in the market arena in the Italian Food Retail Industry and also provides information across parameters as Revenues, Market Shares, Recent Developments, etc. The report also presents a future growth perspective for the Italian Food Retail Industry which gives a better understanding of the overall direction heading for this dynamic and growing industry.
Table of Contents
A. Executive Summary

B. Market Synopsis: Growing Italian Acceptance of Processed Food
B.1 Industry Definition
B.2 Changing Italian Food Preferences
B.3 Food Retail Market Segmentation
B.4 Quantum of Market Dimensions
B.5 Lukewarm Growth Pangs
B.6 Cotemporary Market Conditions

C. Accelerated Market Kinesis
C.1 Consumer Inclination
C.2 Proponents of Growth

D. PEST Framework Analysis of Italian Food Retail Industry
D.1 Political Aspects
D.2 Economic Aspects
D.3 Social Aspects
D.4 Technological Aspects

E. Porter’s Five Forces Strategy Analysis
E.1 Bargaining Power of Buyers
E.2 Bargaining Power of Suppliers
E.3 Competitive Rivalry in the Industry
E.4 Threat of New Entrants
E.5 Threat of Substitutes
E.6 Conclusion

F. Market Share Arena – Major Competitors
F.1 Carrefour
F.2 Conad
F.3 COOP Italia
F.4 Esselunga
F.5 Finiper S.p.A.
F.6 Gruppo Pam
F.7 Rinascente/Auchan
F.8 Selex

G. Italian Food Retail Industry - Future Perspective

H. Appendix

I. Glossary of Terms




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