TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Interpublic Group of Companies 20
Omnicom Group Inc. 24
WPP Group plc 27
Publicis Groupe SA 32
MARKET FORECASTS 37
Market value forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: United States advertising industry value: $ billion, 2005–09 10
Table 2: United States advertising industry segmentation I:% share, by value, 2009 11
Table 3: United States advertising industry segmentation II: % share, by value, 2009 12
Table 4: Interpublic Group of Companies: key facts 20
Table 5: Interpublic Group of Companies: key financials ($) 21
Table 6: Interpublic Group of Companies: key financial ratios 22
Table 7: Omnicom Group Inc.: key facts 24
Table 8: Omnicom Group Inc.: key financials ($) 25
Table 9: Omnicom Group Inc.: key financial ratios 25
Table 10: WPP Group plc: key facts 27
Table 11: WPP Group plc: key financials ($) 30
Table 12: WPP Group plc: key financials (£) 30
Table 13: WPP Group plc: key financial ratios 30
Table 14: Publicis Groupe SA: key facts 32
Table 15: Publicis Groupe SA: key financials ($) 34
Table 16: Publicis Groupe SA: key financials (€) 34
Table 17: Publicis Groupe SA: key financial ratios 35
Table 18: United States advertising industry value forecast: $ billion, 2009–14 37
Table 19: United States size of population (million), 2005–09 38
Table 20: United States gdp (constant 2000 prices, $ billion), 2005–09 38
Table 21: United States gdp (current prices, $ billion), 2005–09 38
Table 22: United States inflation, 2005–09 39
Table 23: United States consumer price index (absolute), 2005–09 39
Table 24: United States exchange rate, 2005–09 39

LIST OF FIGURES
Figure 1: United States advertising industry value: $ billion, 2005–09 10
Figure 2: United States advertising industry segmentation I:% share, by value, 2009 11
Figure 3: United States advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in the United States, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in the United States, 2009 15
Figure 6: Drivers of supplier power in the advertising industry in the United States, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2009 17
Figure 8: Factors influencing the threat of substitutes in the advertising industry in the United States, 2009 18
Figure 9: Drivers of degree of rivalry in the advertising industry in the United States, 2009 19
Figure 10: Interpublic Group of Companies: revenues & profitability 22
Figure 11: Interpublic Group of Companies: assets & liabilities 23
Figure 12: Omnicom Group Inc.: revenues & profitability 26
Figure 13: Omnicom Group Inc.: assets & liabilities 26
Figure 14: WPP Group plc: revenues & profitability 31
Figure 15: WPP Group plc: assets & liabilities 31
Figure 16: Publicis Groupe SA: revenues & profitability 35
Figure 17: Publicis Groupe SA: assets & liabilities 36
Figure 18: United States advertising industry value forecast: $ billion, 2009–14 37