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Advertising in the United States

Advertising in the United States

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Additional Information
Price $250.00
Meta Description No
Publisher Datamonitor Industry Profiles
Date of Report May 1, 2010
Quick Overview
Datamonitor's Advertising in the United States industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.


* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market


* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

Table of Contents
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 Omnicom Group Inc. 18
6.2 WPP Group plc 20
6.3 Publicis Groupe SA 25
CHAPTER 7 Market Forecasts 29
7.1 Market Value Forecast 29
CHAPTER 8 Macroeconomic Indicators 30
CHAPTER 9 Appendix 31
9.1 Methodology 31
9.2 Industry Associations 32
9.3 Related Datamonitor Research 32

Table 1: United States Advertising Industry Value: $ billion, 2004-2008 9
Table 2: United States Advertising Industry Segmentation I: % Share, by Value, 2008 10
Table 3: United States Advertising Industry Segmentation II: % Share, by Value, 2008 11
Table 4: Key Facts: Omnicom Group Inc. 18
Table 5: Key Financials: Omnicom Group Inc. 19
Table 6: Key Facts: WPP Group plc 20
Table 7: Key Financials: WPP Group plc 24
Table 8: Key Facts: Publicis Groupe SA 25
Table 9: Key Financials: Publicis Groupe SA 27
Table 10: United States Advertising Industry Value Forecast: $ billion, 2008-2013 29
Table 11: United States Size of Population (million) , 2004-2008 30
Table 12: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 30
Table 13: United States Inflation, 2004-2008 30