TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Euro RSCG Worldwide 20
Interpublic Group of Companies 21
WPP Group plc 25
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36

LIST OF TABLES
Table 1: Belgium advertising industry value: $ million, 2005–09 10
Table 2: Belgium advertising industry segmentation I:% share, by value, 2009 11
Table 3: Belgium advertising industry segmentation II: % share, by value, 2009 12
Table 4: Euro RSCG Worldwide: key facts 20
Table 5: Interpublic Group of Companies: key facts 21
Table 6: Interpublic Group of Companies: key financials ($) 23
Table 7: Interpublic Group of Companies: key financial ratios 23
Table 8: WPP Group plc: key facts 25
Table 9: WPP Group plc: key financials ($) 28
Table 10: WPP Group plc: key financials (£) 28
Table 11: WPP Group plc: key financial ratios 28
Table 12: Belgium advertising industry value forecast: $ million, 2009–14 30
Table 13: Belgium size of population (million), 2005–09 31
Table 14: Belgium gdp (constant 2000 prices, $ billion), 2005–09 31
Table 15: Belgium gdp (current prices, $ billion), 2005–09 31
Table 16: Belgium inflation, 2005–09 32
Table 17: Belgium consumer price index (absolute), 2005–09 32
Table 18: Belgium exchange rate, 2005–09 32

LIST OF FIGURES
Figure 1: Belgium advertising industry value: $ million, 2005–09 10
Figure 2: Belgium advertising industry segmentation I:% share, by value, 2009 11
Figure 3: Belgium advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the advertising industry in Belgium, 2009 13
Figure 5: Drivers of buyer power in the advertising industry in Belgium, 2009 15
Figure 6: Drivers of supplier power in the advertising industry in Belgium, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2009 17
Figure 8: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2009 18
Figure 9: Drivers of degree of rivalry in the advertising industry in Belgium, 2009 19
Figure 10: Interpublic Group of Companies: revenues & profitability 24
Figure 11: Interpublic Group of Companies: assets & liabilities 24
Figure 12: WPP Group plc: revenues & profitability 29
Figure 13: WPP Group plc: assets & liabilities 29
Figure 14: Belgium advertising industry value forecast: $ million, 2009–14 30